"Ayun, Oh!" Enter the Dogs of Spin

Now that some of the country's top politicians have been charged with graft, plunder and malversion raps, traditional media as well as new media is starting to feel the presence of spin doctors ready to "wag the dog." Will these dogs of spin be successful? Let's see.

To 'wag the dog' means to purposely divert attention from what would otherwise be of greater importance, to something else of lesser significance. By doing so, the lesser-significant event is catapulted into the limelight, drowning proper attention to what was originally the more important issue. The expression comes from the saying that 'a dog is smarter than its tail', but if the tail were smarter, then the tail would 'wag the dog'.

Digital illustration; 2013

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